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However, Braun's career has not been without controversy. A notable moment occurred in late 2019 when he acquired the rights to Taylor Swift's master recordings after purchasing her former label, Big Machine Records. Swift publicly criticized Braun, expressing her disappointment over losing control of her music. This sparked an industry-wide discussion about artists' rights and ownership, prompting many to reevaluate their relationships with record labels and managers. Braun's actions ignited a broader movement emphasizing the importance of transparency and ethical practices in the music business.