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One of Braun’s significant contributions to the music industry lies in his innovative approach to artist management. Unlike traditional managers, Braun adopted a more holistic strategy, focusing not just on music releases but also on building a brand around each artist. This approach has often resulted in extended careers for his clients, enabling them to resonate with fans on multiple levels—musically, commercially, and culturally. Braun understands the critical intersection of social media and music, utilizing platforms like Instagram and TikTok to boost the visibility and engagement of his artists. This forward-thinking mindset has reshaped the landscape of music promotion, as new artists now face the challenge of not only crafting musical content but also creating a compelling online persona.

scooter braun


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One of Braun’s significant contributions to the music industry lies in his innovative approach to artist management. Unlike traditional managers, Braun adopted a more holistic strategy, focusing not just on music releases but also on building a brand around each artist. This approach has often resulted in extended careers for his clients, enabling them to resonate with fans on multiple levels—musically, commercially, and culturally. Braun understands the critical intersection of social media and music, utilizing platforms like Instagram and TikTok to boost the visibility and engagement of his artists. This forward-thinking mindset has reshaped the landscape of music promotion, as new artists now face the challenge of not only crafting musical content but also creating a compelling online persona.

scooter braun

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